Attendee
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SoCo Expo returns for National Week — four days of the hobby’s biggest names, breaks, and trades under one roof. SoCo brings collectors, vendors, and breakers from over 40 countries together for a premier, large-scale show experience.

From the show floor to the late-night trade sessions at SoCo After Dark, here’s everything you need to plan your trip.

Show Hours

Show hours, vendor load-in times and SoCo After Dark trade night hours for 2027 will be posted here once confirmed.

Stay at the Center of SoCo

The official event hotel is attached to the venue, so you stay where the show is — no commute before doors, and you’re steps from the floor the whole weekend.

Renaissance Schaumburg Convention Center Hotel

1551 N. Thoreau Dr.
Schaumburg, IL 60173
Hotel phone: (844) 631-0595

Room block details for 2027 will be announced here. Blocks are limited and sell out, so watch this page — we’ll post the booking link and the cutoff date as soon as the rate is confirmed.

Host City Guide

Schaumburg sits about 20 minutes from O’Hare International and 30 from downtown Chicago, which makes it easy whether you’re flying in from across the country or driving in with a trunk full of inventory. Highway access runs right up to the venue, and parking at the convention center is free — a real plus when you’re loading in and out across multiple days.

The Venue

The Renaissance Schaumburg Convention Center is a state-of-the-art floor built for exactly this kind of event: column-free exhibit space with clean sightlines, 30-foot ceilings, fast building-wide Wi-Fi strong enough for live breaks and mobile checkout, covered loading docks for weather-proof load-in, and an attached hotel connected to the block.

Right at the venue

• Schaumburg Public House 1551 N Thoreau Dr On-site, opens 6:30 AM — good for breakfast or dinner without leaving the building.

Breakfast before doors

• First Watch 1418 E Golf Rd Fresh, fast, opens 7 AM.
• Wildberry Pancakes & Cafe 1383 N Meacham Rd Local favorite — go early.

Quick bites between rounds

• Kuma’s Corner 1570 E Golf Rd Loaded burgers, minutes from the floor.
• City Works 1850 E Golf Rd Sports bar, beer brewed on site, open late.

Steakhouses & group dinners

• Perry’s Steakhouse & Grille 1780 E Golf Rd Famous pork chop, great for groups.
• The Capital Grille 2000 E Golf Rd The splurge.
• Texas de Brazil 5 Woodfield Mall All-you-can-eat churrascaria for hungry crews.

Coffee

• Gregorys Coffee 5 Woodfield Mall Solid coffee right at the mall.