- Dates
- Thu 29 July – Sun 1 August 2027
- Format
- Four days, daytime
- Venue
- Renaissance Schaumburg Convention Center
- Tables
- 550
- Show hours
- Announced soon
- Tickets
- On sale soon
SoCo After Dark Dallas · January 15 & 16, 2027
Two nights.
Dallas, Texas.
An evening-format show. Vendors set up, doors open, and the floor runs to 1 AM — Friday and Saturday. Each night is its own show, with its own ticket.
SoccerTCGPokémon
One PieceF1WWE
UFCMulti-Sport
Dates
Fri 15 & Sat 16 January2027
Hours
6 PM – 1 AMBoth nights
Venue
Hilton Garden Inn Allen705 Central Expressway South, Allen, TX 75013
80 tables · booked through ShowUp
Vendors
One booking covers both nights. Premium tables are the high-traffic spots; standard tables run the rest of the floor.
Premium Table
$375 · 40 available
The high-traffic positions on the main room floor.
Standard Table
$300 · 40 available
Runs the rest of the floor. Same two nights, same access.
Showcase
$50
22" × 34" display case. Three fit on each 6ft table.
One ticket per night · presale online
Tickets
A ticket admits you for one night, not the weekend. Coming for both? You’ll need one for Friday and one for Saturday. Presale prices are online only, through Thursday 14 January.
General Admission
$10 presale · $15 at the door
Doors 7 PM. Floor runs to 1 AM.
VIP Early Access
$25 presale · $30 at the door
Doors 6 PM — a full hour on the floor before general admission.
Friday and Saturday are separate tickets. If you’re coming both nights, buy one for each.
Book by 15 December 2026
Rooms
The group rate is held at the venue hotel — you stay where the show is. The block releases on the cutoff date, so book early rather than late.
Hotel
Hilton Garden Inn Allen
705 Central Expressway South
Allen, TX 75013
Booking Cutoff
December 15, 2026
Rooms release back to the hotel after this date and the rate goes up.
By Phone
214-547-1700
Ask for the SoCo Expo block.
Summer 2027 · Schaumburg, Illinois
SoCo Expo Schaumburg
Four days, daytime format, 550 tables at the Renaissance Schaumburg Convention Center — the flagship show.
More 2027 dates are coming. Additional cities are on the calendar — each one gets its own listing here as it opens.